Q&A: Why You Need to Lean into “National Leave a Review Day”
Everyone loves a good Holiday. Whether it’s celebrating your love of food or drink, or showering your friends and family (or pet) with love, it’s fun to take the time to reflect and publicly recognize the people or things that make your life better. Customer...
How to Build a Customer Marketing Strategy
The reason why customer marketing is the fastest-growing B2B job is because of one factor: the continuous and ever-growing noise created by demand generation. We are all hit with ads and marketing assets everywhere – TV, radio, computers, cell phones, (even my...
9 Stellar Referral Program Examples
Referrals continue to play a crucial role in a healthy B2B sales pipeline. According to Forrester, 61% of martech decision-makers expect revenue from referred business opportunities to improve by an average of 21%. That said, starting a customer referral program from...
Introducing the Fearless 50 and Elite 18 Customer-Led Marketing Leaders and CMOs Program
The industry’s first Fearless 50 and Elite 18 celebrates the leaders who push a customer-first agenda above all else. “For the first time in marketing, we are recognizing the Elite 18 CMOs and the Fearless 50 Marketing leaders that take a customer-led approach...
What are the Benefits of Customer Advocacy?
The benefits of customer advocacy range from giving you a powerful tool for growing your brand presence to expanding your market share. Customer advocacy mobilizes your customers into brand advocates who’ll promote your products or services. By leveraging credible...
Guide: Building a Customer Advocacy Program
When it comes to making purchase decisions, no one is more influential than a fellow customer. Companies have long recognized the power of customer reviews and referrals to increase sales. Voices that champion your brand carry far more weight than paid ads....
How to Improve Customer Experience as a Marketing Leader & Team
One of the key drivers of building a positive brand perception and amplifying brand presence is the customer experience. When customers feel heard, supported, and empowered to thrive, they’ll want to advocate for you. However, improving the customer experience...
Webinar Recap: Leveling Up Your CMA Career Strategy
This recession can feel like a roadblock in the journey of growing our customer marketing and advocacy (CMA) careers. Budgets are tighter. Colleagues are getting laid off. And there’s a lot of pressure to justify the value we bring to our companies. Unfortunately,...