Influitive Resources


The Customer-Powered Enterprise Playbook

In today’s crowded marketplace, it’s no longer good enough to just be customer-centric. In order to win the market, organizations...

Success Stories

How ADP Harnesses The Power Of Their Advocates To Fuel Growth Across Every Area Of Their Business

When ADP first started a reference program to get their happiest customers to speak to prospects, they had no idea...


Advochat: How to Scale Your CSM Team with Advocacy

Customers are looking for personalized experiences with your brand, and 1:1 outreach or mass email blasts just aren’t going to...

Success Stories

Ceridian’s Customer Success Secret: How An Advocate Community Became An Industry Competitive Advantage, While Averting Over $500K In Annual Support Costs

In a world where technology is advancing rapidly, and competitors can easily replicate your products, the key to winning and...


Advochat: How to Grow your Business with Customer Advocacy

Nithya Narasimhan, VP of Client Experience at ADP, knows the important role advocacy has played in ADP's growth. In this...


The SaaS Vendor’s Guide To Customer Engagement, Retention & Advocacy

Want to lead customers down the path to retention and advocacy? After onboarding, most SaaS customers have to find their...

Success Stories

How Carbon Black Mined Their Customer Community For Faster Product Feedback And Improved Brand Awareness

It used to take weeks for Kate Cohen, Senior Manager of Product Marketing at Carbon Black, to source feedback for...

Success Stories

Rosetta Stone’s Customer Retention Strategy: An Advocacy Program

No one likes when their customers churn at renewal. That’s why Katie Raeburn, Customer Marketing Manager, runs an advocacy program...


Advochat: How to guide the customer journey with an advocacy program

Nicole Dingley is the Director (now VP) of CS at Wiley and recipient of a 2018 BAMMIE Award. In this...

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