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2023 State of Brand Advocacy Report – CMA Edition

2023 State of Brand Advocacy Report – CMA Edition

by | Nov 30, 2023 | Uncategorized

Brand advocacy is no longer a nice-to-have – it’s a necessity that shapes consumer decision-making and drives significant revenue growth. By leveraging the authentic voices of customers and employees, organizations can forge deeper trust, establish credibility,...
Forrester Report: Supercharge Postsale Growth by Aligning Customer Marketing and Customer Success

Forrester Report: Supercharge Postsale Growth by Aligning Customer Marketing and Customer Success

by | Sep 19, 2023 | Community Managers, Customer Marketers, Customer Success Teams, Developer Relations, Marketing Leaders, Reference Managers, Roles, Sales Professionals

Customer success and customer marketing have distinct yet complementary responsibilities that enrich a customer’s postsale experience. As a result, they often suffer from role ambiguity, making it hard to provide a seamless customer experience and demonstrate business...
5 Ways Marketing Leaders Can Recession-Proof Their Teams and Programs

5 Ways Marketing Leaders Can Recession-Proof Their Teams and Programs

by | Sep 12, 2023 | Community Managers, Customer Marketers, Customer Success Teams, Developer Relations, Marketing Leaders, Reference Managers, Roles, Sales Professionals

In a world of uncertainty, true leaders don’t just brace for impact – they seize the opportunity to thrive. The business landscape is shifting, and while others scramble, you can position yourself at the forefront by embracing a people-first strategy that’s...
Forrester Infographic: The Total Economic Impact of Influitive

Forrester Infographic: The Total Economic Impact of Influitive

by | May 24, 2023 | Community Managers, Customer Marketers, Customer Success Teams, Developer Relations, Marketing Leaders, Reference Managers, Roles, Sales Professionals

Download Infographic   Effective B2B marketing and customer success programs depend on engaged, satisfied customers. Influitive’s customer advocacy solution helps organizations build and manage advocate communities and customer engagement programs that drive customer...