Advocate Marketing Resources
Blog
How PolicyMedical Mines Their Advocate Community For Valuable Upsell Opportunities
Today’s marketers are missing a major opportunity right under their nose. And it’s costing them royally.…
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4 Ways Ceridian Delights Customers Throughout The Customer Journey To Boost…
Blog
4 Ways Ceridian Delights Customers Throughout The Customer Journey To Boost…
The rules of the game have changed—having the best software is no longer enough. Instead,…
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Ceridian’s Customer Success Secret: How An Advocate Community Became An Industry…
Success Story
Ceridian’s Customer Success Secret: How An Advocate Community Became An Industry…
In a world where technology is advancing rapidly, and competitors can easily replicate…
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How Uberflip Gets New Customers To Complete 80% Of Their Onboarding…
Success Story
How Uberflip Gets New Customers To Complete 80% Of Their Onboarding…
What’s the most effective way to ignite meaningful relationships with customers? “Content!” says Uberflip, creators of…
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How Uberflip Gets New Customers To Complete 80% Of Their Onboarding…
Blog
How Uberflip Gets New Customers To Complete 80% Of Their Onboarding…
What’s the most effective way to ignite meaningful relationships with customers? “Content!” says Uberflip, creators…
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7 Tips For Making Your Customer Success Team More Powerful Than…
Blog
7 Tips For Making Your Customer Success Team More Powerful Than…
On Valentine’s Day this year, Nicole Dingley, Director of Customer Success at Wiley—a publishing and…
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Advochat: How to Boost Event ROI with Customer Advocacy
Webinar
Advochat: How to Boost Event ROI with Customer Advocacy
Jae Corey (Director of Marketing, Global Customer Programs) and Brooke Long (Senior Marketing Manager, Customer Programs) of…
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How Carbon Black Mined Their Customer Community For Faster Product Feedback…
Success Story
How Carbon Black Mined Their Customer Community For Faster Product Feedback…
It used to take weeks for Kate Cohen, Senior Manager of Product Marketing at…
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How To Turn Customer Advocacy Into Product Insights And Reviews
Blog
How To Turn Customer Advocacy Into Product Insights And Reviews
According to a 2015 Capterra survey, software companies with online reviews get 22% more traffic to…
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Success Story
10 Award-Winning Advocate Marketing Program Examples
Learn how 10 forward-thinking companies—including Oracle, BMC, Ceridian and Pearson—are leveraging advocate marketing programs to fuel growth and word-of-mouth in this…
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How to Create An Advocate-Driven Event
Video
How to Create An Advocate-Driven Event
Nicole Dingley, Director of Customer Success at Wiley Education, was looking to shake up how Wiley's Town Hall events were…
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10 Advocate Marketing Success Stories Every B2B Brand Can Learn From
Blog
10 Advocate Marketing Success Stories Every B2B Brand Can Learn From
Every year, we honor 10 customer-centric B2B marketers with the Best Advocate Marketing Awards (also…
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5 Advocate Marketing Success Stories All B2B Brands Can Copy
Blog
5 Advocate Marketing Success Stories All B2B Brands Can Copy
Every year, we recognize some of the most engaging marketing campaigns through The Best Advocate Marketing Awards. Also…
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Six Tips for Building a Successful Advocacy Program that Drives Results
Blog
Six Tips for Building a Successful Advocacy Program that Drives Results
Hi! I’m Victoria LaPlante, Influitive’s new Senior Customer Advocacy Marketing Manager. If you’re an Influitive…
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From Tattoos To Testimonials: How Cisco Energized Over 700 European Brand…
Blog
From Tattoos To Testimonials: How Cisco Energized Over 700 European Brand…
In 2016, Cristina Melluzzi, Head of Customer Advocacy EMEAR at Cisco, was facing something lots…
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Discover The Secret Weapon That Helped PowerDMS Stand Out On Review…
Success Story
Discover The Secret Weapon That Helped PowerDMS Stand Out On Review…
At PowerDMS, we provide policy management software that helps organizations reduce their risks and…
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Staples’ Tips and Tricks for Managing Over 5000 Advocates in Influitive
Success Story
Staples’ Tips and Tricks for Managing Over 5000 Advocates in Influitive
It’s no secret—customers who feel appreciated make your best advocates. But nurturing those relationships can be…
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How Staples Business Advantage Shifted From Product-Centric to Customer-Centric With Influitive
Success Story
How Staples Business Advantage Shifted From Product-Centric to Customer-Centric With Influitive
Marketing teams all over the world are beginning to realize the benefits of a customer-centric…
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Success Story
Why Joining MongoDB’s Advocate Community Has Been the Best Career Choice…
Considering joining an advocate community? See how MongoDB’s Influitive AdvocateHub has propelled my…
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9 Stellar Referral Program Examples
Blog
9 Stellar Referral Program Examples
Referrals are an important part of a healthy B2B sales pipeline. According to LinkedIn, 84% of B2B decision makers start the buying…
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How Iron Mountain’s Customer Marketing Strategy Delivers 6-Figure Value
Blog
How Iron Mountain’s Customer Marketing Strategy Delivers 6-Figure Value
As more organizations realize the value of being a customer-centric organization, they’re beginning to formalize their…
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Crafting Compelling Customer Stories: The Theory Every Good Marketer Needs To…
Blog
Crafting Compelling Customer Stories: The Theory Every Good Marketer Needs To…
As marketers, we spend a significant amount of time, money, and brainpower to understand…
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How Clinicient Turned $1k Into $1m in Pipeline and Built a…
Success Story
How Clinicient Turned $1k Into $1m in Pipeline and Built a…
It doesn’t take a huge marketing budget to make an impact. By harnessing the…
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How To Develop The User-Generated Content (UGC) Your Brand Desperately Needs
Blog
How To Develop The User-Generated Content (UGC) Your Brand Desperately Needs
This post was originally published as a chapter in our eBook, Inspiring Customers to Create…
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The Next Frontier In B2B Content Marketing Distribution: Advocate-Driven Sharing
Blog
The Next Frontier In B2B Content Marketing Distribution: Advocate-Driven Sharing
This post was originally published as a chapter in our eBook, Inspiring Customers to Create…
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