Advocate Marketing Resources
Blog
Customer-Powered Product Development: How to Create Better Products & Increase Demand
Not hitting your product adoption targets? It could be that you haven’t achieved product-market fit—something that…
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Customer-Powered Success: Why Advocates Play a Crucial Role in the Post-Sale…
Blog
Customer-Powered Success: Why Advocates Play a Crucial Role in the Post-Sale…
Modern B2B enterprises must provide a flawless post-sale customers experience to drive high customer…
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Customer-Powered Sales: 3 Top Tactics for Using Advocates To Build Trust…
Blog
Customer-Powered Sales: 3 Top Tactics for Using Advocates To Build Trust…
When evaluating new products, B2B buyers don’t want to speak with sales reps. After all,…
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Customer-Powered Marketing: 3 Ways Your Advocates Can Spread the Word &…
Blog
Customer-Powered Marketing: 3 Ways Your Advocates Can Spread the Word &…
Is your pool of marketing qualified leads drying up? Maybe your blog posts or advertising messages…
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3 Advanced Advocacy Tactics From A Two-Time BAMMIE Award Winner
Blog
3 Advanced Advocacy Tactics From A Two-Time BAMMIE Award Winner
What could your team accomplish with an extra few hours in your week? You could finally get…
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9 Award-Winning Customer Advocacy Success Stories
eBook
9 Award-Winning Customer Advocacy Success Stories
 Our annual BAMMIES eBook has been read by 1,986+ savvy B2B marketers and business leaders. In this year’s edition, advocacy leaders…
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5 Ways To Mobilize Your Advocates To Boost Your Customer Success…
Blog
5 Ways To Mobilize Your Advocates To Boost Your Customer Success…
Customer advocates can do a lot more than just share your tweets. In fact, using…
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Advochat: From Customer Centricity to Customer-Powered: Scaling your Advocacy Program
Webinar
Advochat: From Customer Centricity to Customer-Powered: Scaling your Advocacy Program
Today we know it’s not just enough to be customer-centric, you need to be customer-powered to…
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Advocamp Field Day 2018 Recap
Blog
Advocamp Field Day 2018 Recap
On October 3, 2018, campers joined us from far and wide to celebrate customer love at Advocamp Field Day, the biggest customer…
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Blog
How ADP Has Built A Customer-Powered Enterprise (And How You Can,…
ADP is known throughout the world for their human capital management services. In fact,…
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How ADP Harnesses The Power Of Their Advocates To Fuel Growth…
Success Story
How ADP Harnesses The Power Of Their Advocates To Fuel Growth…
When ADP first started a reference program to get their happiest customers to speak…
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Advochat: Award-Winning Tips for a Successful Advocate Program
Webinar
Advochat: Award-Winning Tips for a Successful Advocate Program
Lindsey Erlick, Senior Manager of Student Advocacy and Marketing at Pearson, is the woman behind the scenes of…
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How PolicyMedical Mines Their Advocate Community For Valuable Upsell Opportunities
Blog
How PolicyMedical Mines Their Advocate Community For Valuable Upsell Opportunities
Today’s marketers are missing a major opportunity right under their nose. And it’s costing them royally.…
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4 Ways Ceridian Delights Customers Throughout The Customer Journey To Boost…
Blog
4 Ways Ceridian Delights Customers Throughout The Customer Journey To Boost…
The rules of the game have changed—having the best software is no longer enough. Instead,…
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Ceridian’s Customer Success Secret: How An Advocate Community Became An Industry…
Success Story
Ceridian’s Customer Success Secret: How An Advocate Community Became An Industry…
In a world where technology is advancing rapidly, and competitors can easily replicate…
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How Uberflip Gets New Customers To Complete 80% Of Their Onboarding…
Success Story
How Uberflip Gets New Customers To Complete 80% Of Their Onboarding…
What’s the most effective way to ignite meaningful relationships with customers? “Content!” says Uberflip, creators of…
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How Uberflip Gets New Customers To Complete 80% Of Their Onboarding…
Blog
How Uberflip Gets New Customers To Complete 80% Of Their Onboarding…
What’s the most effective way to ignite meaningful relationships with customers? “Content!” says Uberflip, creators…
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7 Tips For Making Your Customer Success Team More Powerful Than…
Blog
7 Tips For Making Your Customer Success Team More Powerful Than…
On Valentine’s Day this year, Nicole Dingley, Director of Customer Success at Wiley—a publishing and…
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Webinar
Advochat: How to Boost Event ROI with Customer Advocacy
Jae Corey (Director of Marketing, Global Customer Programs) and Brooke Long (Senior Marketing Manager, Customer Programs) of…
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How Carbon Black Mined Their Customer Community For Faster Product Feedback…
Success Story
How Carbon Black Mined Their Customer Community For Faster Product Feedback…
It used to take weeks for Kate Cohen, Senior Manager of Product Marketing at…
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Rosetta Stone’s Customer Retention Strategy: An Advocacy Program
Success Story
Rosetta Stone’s Customer Retention Strategy: An Advocacy Program
No one likes when their customers churn at renewal. That’s why Katie Raeburn, Customer Marketing Manager, runs…
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How To Turn Customer Advocacy Into Product Insights And Reviews
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How To Turn Customer Advocacy Into Product Insights And Reviews
According to a 2015 Capterra survey, software companies with online reviews get 22% more traffic to…
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10 Award-Winning Advocate Marketing Program Examples
Success Story
10 Award-Winning Advocate Marketing Program Examples
Learn how 10 forward-thinking companies—including Oracle, BMC, Ceridian and Pearson—are leveraging advocate marketing programs to fuel growth and word-of-mouth in this…
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How to Create An Advocate-Driven Event
Video
How to Create An Advocate-Driven Event
Nicole Dingley, Director of Customer Success at Wiley Education, was looking to shake up how Wiley's Town Hall events were…
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10 Advocate Marketing Success Stories Every B2B Brand Can Learn From
Blog
10 Advocate Marketing Success Stories Every B2B Brand Can Learn From
Every year, we honor 10 customer-centric B2B marketers with the Best Advocate Marketing Awards (also…
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