Advocate Marketing Resources
Webinar
Advochat: How to Boost Event ROI with Customer Advocacy
Jae Corey (Director of Marketing, Global Customer Programs) and Brooke Long (Senior Marketing Manager, Customer Programs) of…
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How Carbon Black Mined Their Customer Community For Faster Product Feedback…
Success Story
How Carbon Black Mined Their Customer Community For Faster Product Feedback…
It used to take weeks for Kate Cohen, Senior Manager of Product Marketing at…
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How To Turn Customer Advocacy Into Product Insights And Reviews
Success Story
How To Turn Customer Advocacy Into Product Insights And Reviews
According to a 2015 Capterra survey, software companies with online reviews get 22% more traffic to…
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10 Award-Winning Advocate Marketing Program Examples
Success Story
10 Award-Winning Advocate Marketing Program Examples
Learn how 10 forward-thinking companies—including Oracle, BMC, Ceridian and Pearson—are leveraging advocate marketing programs to fuel growth and word-of-mouth in this…
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How to Create An Advocate-Driven Event
Video
How to Create An Advocate-Driven Event
Nicole Dingley, Director of Customer Success at Wiley Education, was looking to shake up how Wiley's Town Hall events were…
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10 Advocate Marketing Success Stories Every B2B Brand Can Learn From
Success Story
10 Advocate Marketing Success Stories Every B2B Brand Can Learn From
Every year, we honor 10 customer-centric B2B marketers with the Best Advocate Marketing Awards (also…
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5 Advocate Marketing Success Stories All B2B Brands Can Copy
Success Story
5 Advocate Marketing Success Stories All B2B Brands Can Copy
Every year, we recognize some of the most engaging marketing campaigns through The Best Advocate Marketing Awards. Also…
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Six Tips for Building a Successful Advocacy Program that Drives Results
Success Story
Six Tips for Building a Successful Advocacy Program that Drives Results
Hi! I’m Victoria LaPlante, Influitive’s new Senior Customer Advocacy Marketing Manager. If you’re an Influitive…
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From Tattoos To Testimonials: How Cisco Energized Over 700 European Brand…
Success Story
From Tattoos To Testimonials: How Cisco Energized Over 700 European Brand…
In 2016, Cristina Melluzzi, Head of Customer Advocacy EMEAR at Cisco, was facing something lots…
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Success Story
Discover The Secret Weapon That Helped PowerDMS Stand Out On Review…
At PowerDMS, we provide policy management software that helps organizations reduce their risks and…
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Staples’ Tips and Tricks for Managing Over 5000 Advocates in Influitive
Success Story
Staples’ Tips and Tricks for Managing Over 5000 Advocates in Influitive
It’s no secret—customers who feel appreciated make your best advocates. But nurturing those relationships can be…
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How Staples Business Advantage Shifted From Product-Centric to Customer-Centric With Influitive
Success Story
How Staples Business Advantage Shifted From Product-Centric to Customer-Centric With Influitive
Marketing teams all over the world are beginning to realize the benefits of a customer-centric…
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Why Joining MongoDB’s Advocate Community Has Been the Best Career Choice…
Success Story
Why Joining MongoDB’s Advocate Community Has Been the Best Career Choice…
Considering joining an advocate community? See how MongoDB’s Influitive AdvocateHub has propelled my…
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9 Stellar Referral Program Examples
Success Story
9 Stellar Referral Program Examples
Referrals are an important part of a healthy B2B sales pipeline. According to LinkedIn, 84% of B2B decision makers start the buying…
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How Iron Mountain’s Customer Marketing Strategy Delivers 6-Figure Value
Success Story
How Iron Mountain’s Customer Marketing Strategy Delivers 6-Figure Value
As more organizations realize the value of being a customer-centric organization, they’re beginning to formalize their…
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Crafting Compelling Customer Stories: The Theory Every Good Marketer Needs To…
Success Story
Crafting Compelling Customer Stories: The Theory Every Good Marketer Needs To…
As marketers, we spend a significant amount of time, money, and brainpower to understand…
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How Clinicient Turned $1k Into $1m in Pipeline and Built a…
Success Story
How Clinicient Turned $1k Into $1m in Pipeline and Built a…
It doesn’t take a huge marketing budget to make an impact. By harnessing the…
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How To Develop The User-Generated Content (UGC) Your Brand Desperately Needs
Success Story
How To Develop The User-Generated Content (UGC) Your Brand Desperately Needs
This post was originally published as a chapter in our eBook, Inspiring Customers to Create…
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Success Story
The Next Frontier In B2B Content Marketing Distribution: Advocate-Driven Sharing
This post was originally published as a chapter in our eBook, Inspiring Customers to Create…
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A Highly-Effective (But Very Underrated) B2B Content Marketing Strategy: Advocate-Driven Storytelling
Success Story
A Highly-Effective (But Very Underrated) B2B Content Marketing Strategy: Advocate-Driven Storytelling
This post was originally published as a chapter in our eBook, Inspiring Customers to…
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MongoDB Turned Their Customers Into One Of Their Most Effective Content…
Success Story
MongoDB Turned Their Customers Into One Of Their Most Effective Content…
Developers are notoriously wary of traditional marketing tactics. Instead, they turn to their community…
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How MongoDB Reaches Developers With Advocate-Created Content
Success Story
How MongoDB Reaches Developers With Advocate-Created Content
How advocate marketing drove 50,000 targeted visitors to MongoDB’s website in just four months. MongoDB markets to developers—a group…
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Why Every Brand Should Want An Advocate-Driven Content Marketing Strategy
Success Story
Why Every Brand Should Want An Advocate-Driven Content Marketing Strategy
This post was originally published in our eBook, Inspiring Customers to Create Content for You: A…
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Building Internal Buy-in For Advocacy
Video
Building Internal Buy-in For Advocacy
Watch our Spark Series interview with Mary-Leslie Davis, Director of Field Marketing and Customer Engagement at Staples Business Advantage. In this…
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The CMO’s Advocacy Imperative
Video
The CMO’s Advocacy Imperative
Watch our Spark Series interview with Tracy Eiler, Chief Marketing Officer at InsideView. Learn about the advocacy imperative and why Tracy believes…
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