Advocate Marketing Resources
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Advochat: How to Scale Your CSM Team with Advocacy
Customers are looking for personalized experiences with your brand, and 1:1 outreach or mass email blasts just…
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Advochat: How to guide the customer journey with an advocacy program
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Advochat: How to guide the customer journey with an advocacy program
Nicole Dingley is the Director of CS at Wiley and recipient of a 2018 BAMMIE…
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Customer Success + Marketing: How to Team Up to Boost Advocacy
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Customer Success + Marketing: How to Team Up to Boost Advocacy
Advocate marketing has wide-reaching benefits beyond the marketing department. In fact, one of the most effective…
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Advochat: How to Leverage Customer Advocacy to Enhance Product Marketing
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Advochat: How to Leverage Customer Advocacy to Enhance Product Marketing
Ray Lau is the Customer Advocacy Marketing Manager at PowerDMS and winner of the 2018 BAMMIE…
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Advochat: How Procore Launched An Award-Winning Referral Program
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Advochat: How Procore Launched An Award-Winning Referral Program
Larisa Sandu is the Advocate Marketing Manager at Procore Technologies and a two-time BAMMIE award winner, recently winning…
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Contagious: 6 Reasons Things Catch On
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Contagious: 6 Reasons Things Catch On
Why do people talk about certain products and ideas more than others? This talk reveals the secret science behind word-of-mouth and…
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Advocacy and Authenticity: The Foundations Of Market Power
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Advocacy and Authenticity: The Foundations Of Market Power
Best-selling author and advisor Geoffrey Moore will discuss why authenticity and advocacy are important pillars for every modern…
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The Messenger Is The Message: The Next Level Of Advocate Marketing
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The Messenger Is The Message: The Next Level Of Advocate Marketing
What if the people most important to your business worked outside of your company? In…
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How Marketo Created An Award-Winning Product Review Campaign
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How Marketo Created An Award-Winning Product Review Campaign
In the software space, the quality of your reviews can make or break your sales and give you…
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Video
Six Habits of Successful Advocate Marketers
Deena Zenyk Director Center of Excellence, Influitive In this session, Deena Zenyk will walk you through the 6 habits of…
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How ON24 Uses Ungated Customer Stories To Drive Pipeline
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How ON24 Uses Ungated Customer Stories To Drive Pipeline
Tiffany Beddow Senior Customer Marketing Manager, ON24 In the latest Advocate Marketing Mentor Series session, Tiffany Beddow…
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How To Leverage Your Customers to Unlock Growth
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How To Leverage Your Customers to Unlock Growth
Sujan Patel Founder, WebProfits In this session, Sujan Patel will walk you through how to build strong relationships…
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How to Create An Advocate-Driven Event
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How to Create An Advocate-Driven Event
Nicole Dingley, Director of Customer Success at Wiley Education, was looking to shake up how Wiley's Town Hall events were…
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The Art of the Advocacy Business Case: How To Get Executive…
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The Art of the Advocacy Business Case: How To Get Executive…
Tracy Staniland, Director of Marketing at Policy Medical, covers what you can do to…
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Empowering Staff to Engage with Influencers & Advocates
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Empowering Staff to Engage with Influencers & Advocates
Matt Heinz, President of Heinz Marketing, has the steps you need to get started with influencer and advocate marketing.…
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Why No B2B Company Should Write Their Own Customer Stories
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Why No B2B Company Should Write Their Own Customer Stories
Your prospects aren't looking for branded content - they're looking for authenticity and real product…
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How Advocates Can Drive Strategic Value For Your C-Suite
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How Advocates Can Drive Strategic Value For Your C-Suite
In the first session from The Advocate Marketing Mentor Series, Influitive CEO and Founder Mark Organ walks…
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Boost Alumni Engagement With An Advocate Community
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Boost Alumni Engagement With An Advocate Community
Alumni relations: are you sick of cold-calling and emailing your alumni for donations, only to get nothing back? Thankfully, there's…
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Video
Spark The Movement
Has marketing hit a wall? You're trying everything, but it's getting harder to move the needle. Your buyers are skeptical. They're weary. They're…
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Amy Rosenberg’s Top 5 Advocate Marketing Program Management Tips
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Amy Rosenberg’s Top 5 Advocate Marketing Program Management Tips
Learn how to make running a successful advocate community easier with Amy Rosenberg, Community Marketing Manager at Namely HR.…
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The Content Marketing Mistake Every Marketer Is Guilty Of…
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The Content Marketing Mistake Every Marketer Is Guilty Of…
Marketers: it's time to stop making your content all about you. (Watch the video below and you'll…
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Building Internal Buy-in For Advocacy
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Building Internal Buy-in For Advocacy
Watch our Spark Series interview with Mary-Leslie Davis, Director of Field Marketing and Customer Engagement at Staples Business Advantage. In this…
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The Silent Killer In Your Sales Pipeline
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The Silent Killer In Your Sales Pipeline
Despite all the content marketing, nurturing and social selling you do, one thing hasn't changed: your buyers are still…
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The CMO’s Advocacy Imperative
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The CMO’s Advocacy Imperative
Watch our Spark Series interview with Tracy Eiler, Chief Marketing Officer at InsideView. Learn about the advocacy imperative and why Tracy believes…
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Live Video Chat with Jonah Berger
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Live Video Chat with Jonah Berger
Jonah Berger is the New York Times bestselling author of Contagious, a marketing professor at Wharton, and world-renowned expert on the…
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