Advocate Marketing Resources
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Boost Alumni Engagement With An Advocate Community
Alumni relations: are you sick of cold-calling and emailing your alumni for donations, only to get nothing back? Thankfully, there's…
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Spark The Movement
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Spark The Movement
Has marketing hit a wall? You're trying everything but it's getting harder to move the needle. Your buyers are skeptical. They're weary. They're…
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Amy Rosenberg’s Top 5 Advocate Marketing Program Management Tips
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Amy Rosenberg’s Top 5 Advocate Marketing Program Management Tips
Learn how to make running a successful advocate community easier with Amy Rosenberg, Community Marketing Manager at Namely HR.…
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The Content Marketing Mistake Every Marketer Is Guilty Of…
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The Content Marketing Mistake Every Marketer Is Guilty Of…
Marketers: it's time to stop making your content all about you. (Watch the video below and you'll…
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Building Internal Buy-in For Advocacy
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Building Internal Buy-in For Advocacy
Watch our Spark Series interview with Mary-Leslie Davis, Director of Field Marketing and Customer Engagement at Staples Business Advantage. In this…
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The Silent Killer In Your Sales Pipeline
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The Silent Killer In Your Sales Pipeline
Despite all the content marketing, nurturing and social selling you do, one thing hasn't changed: your buyers are still…
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The CMO’s Advocacy Imperative
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The CMO’s Advocacy Imperative
Watch our Spark Series interview with Tracy Eiler, Chief Marketing Officer at InsideView. Learn about the advocacy imperative and why Tracy believes…
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Live Video Chat with Jonah Berger
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Live Video Chat with Jonah Berger
Jonah Berger is the New York Times bestselling author of Contagious, a marketing professor at Wharton, and world-renowned expert on the…
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Aligning Sales & Marketing Around Advocacy
Success Story
Aligning Sales & Marketing Around Advocacy
It’s time for sales and marketing to talk about advocacy! When the sales team is running out of leads, reps aren't…
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Defend Your Brand With Help From Your Advocates
It doesn't take much to deter potential customers from buying your product. When their careers are on the…
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What Is Advocate Marketing (And Why Do You Need It)?
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What Is Advocate Marketing (And Why Do You Need It)?
Advocates love your brand and if you love them back you can accomplish great things together.
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How Influitive Works
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How Influitive Works
Your customers love you. So why aren't you reaching out to them? Instead of sending out mass emails, or spamming your customers with…
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Dear Rachel: How Can I Get More Customer Referrals?
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Dear Rachel: How Can I Get More Customer Referrals?
When it comes to asking your customers for referrals, there’s a fine line between persistent and pesky.…
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How Not To Ask For A Customer Referral
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How Not To Ask For A Customer Referral
Asking for customer referrals can be awkward. It’s like asking to be set up on a blind date:…
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Dear Rachel: How Do You Thank Customers For Giving Referrals?
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Dear Rachel: How Do You Thank Customers For Giving Referrals?
Want to thank your customers but not sure how? If you take the time to truly…
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The B2B Gift That Keeps On Giving
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The B2B Gift That Keeps On Giving
Want to give your colleagues the best Christmas presents ever? Become an advocate marketer! Incorporating advocate marketing into…
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Dear Rachel: How Come I Can’t Get Any Customer Referrals?
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Dear Rachel: How Come I Can’t Get Any Customer Referrals?
The problem isn’t that your customers don’t want to give you referrals. They’re just insecure…
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Dear Rachel: How Do I Subtly Ask For Customer Referrals?
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Dear Rachel: How Do I Subtly Ask For Customer Referrals?
The key to requesting customer referrals is to subtly lay some groundwork before directly asking. You…
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Dear Rachel: What Are The Best Referral Program Examples You’ve Seen?
Bad referral programs are like bad dates. Their intentions are unclear, they're no fun,…
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Dear Rachel: How Do I Involve Sales In My Referral Program?
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Dear Rachel: How Do I Involve Sales In My Referral Program?
If you make the first move with your sales team, they’ll be eager to work…
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Dear Rachel: Can You Tell Me How To Start A Referral…
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Dear Rachel: Can You Tell Me How To Start A Referral…
Interested in starting a referral program, but don't know where to begin? Let Rachel,…
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Dear Rachel: Why Do I Need A Customer Referral Program?
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Dear Rachel: Why Do I Need A Customer Referral Program?
You might not need a formal referral program... but you definitely need one to thrive. Not using…
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Old Marketing vs. New Marketing
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Old Marketing vs. New Marketing
Sick and tired of chasing after customers to get testimonials and reviews? Struggling to get the results you want to crowdsource?…
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Series B Funding Announcement
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Series B Funding Announcement
Influitive has raised a Series B financing round from an incredible group of investors! We couldn’t have done it without our advocates,…
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Happy Holidays From Influitive
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Happy Holidays From Influitive
On Christmas Eve, our marketer was visited by the Ghosts of Marketing Past, Present and Future. Here's what they told him... and…
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