Advocate Marketing Resources
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How Marketo Created An Award-Winning Product Review Campaign
In the software space, the quality of your reviews can make or break your sales and give you…
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Six Habits of Successful Advocate Marketers
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Six Habits of Successful Advocate Marketers
Deena Zenyk Director Center of Excellence, Influitive In this session, Deena Zenyk will walk you through the 6 habits of…
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How ON24 Uses Ungated Customer Stories To Drive Pipeline
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How ON24 Uses Ungated Customer Stories To Drive Pipeline
Tiffany Beddow Senior Customer Marketing Manager, ON24 In the latest Advocate Marketing Mentor Series session, Tiffany Beddow…
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How To Leverage Your Customers to Unlock Growth
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How To Leverage Your Customers to Unlock Growth
Sujan Patel Founder, WebProfits In this session, Sujan Patel will walk you through how to build strong relationships…
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How to Create An Advocate-Driven Event
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How to Create An Advocate-Driven Event
In the sixth session from The Advocate Marketing Mentor Series, Nicole Dingley, Director of Customer Success at Wiley Education, will walk you…
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The Art of the Advocacy Business Case: How To Get Executive…
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The Art of the Advocacy Business Case: How To Get Executive…
Tracy Staniland, Director of Marketing at Policy Medical, covers what you can do to…
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Empowering Staff to Engage with Influencers & Advocates
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Empowering Staff to Engage with Influencers & Advocates
Matt Heinz, President of Heinz Marketing, has the steps you need to get started with influencer and advocate marketing.…
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Why No B2B Company Should Write Their Own Customer Stories
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Why No B2B Company Should Write Their Own Customer Stories
Your prospects aren't looking for branded content - they're looking for authenticity and real product…
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How Advocates Can Drive Strategic Value For Your C-Suite
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How Advocates Can Drive Strategic Value For Your C-Suite
In the first session from The Advocate Marketing Mentor Series, Influitive CEO and Founder Mark Organ walks…
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Boost Alumni Engagement With An Advocate Community
Alumni relations: are you sick of cold-calling and emailing your alumni for donations, only to get nothing back? Thankfully, there's…
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Spark The Movement
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Spark The Movement
Has marketing hit a wall? You're trying everything but it's getting harder to move the needle. Your buyers are skeptical. They're weary. They're…
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Amy Rosenberg’s Top 5 Advocate Marketing Program Management Tips
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Amy Rosenberg’s Top 5 Advocate Marketing Program Management Tips
Learn how to make running a successful advocate community easier with Amy Rosenberg, Community Marketing Manager at Namely HR.…
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The Content Marketing Mistake Every Marketer Is Guilty Of…
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The Content Marketing Mistake Every Marketer Is Guilty Of…
Marketers: it's time to stop making your content all about you. (Watch the video below and you'll…
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Building Internal Buy-in For Advocacy
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Building Internal Buy-in For Advocacy
Watch our Spark Series interview with Mary-Leslie Davis, Director of Field Marketing and Customer Engagement at Staples Business Advantage. In this…
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The Silent Killer In Your Sales Pipeline
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The Silent Killer In Your Sales Pipeline
Despite all the content marketing, nurturing and social selling you do, one thing hasn't changed: your buyers are still…
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The CMO’s Advocacy Imperative
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The CMO’s Advocacy Imperative
Watch our Spark Series interview with Tracy Eiler, Chief Marketing Officer at InsideView. Learn about the advocacy imperative and why Tracy believes…
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Live Video Chat with Jonah Berger
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Live Video Chat with Jonah Berger
Jonah Berger is the New York Times bestselling author of Contagious, a marketing professor at Wharton, and world-renowned expert on the…
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Aligning Sales & Marketing Around Advocacy
Success Story
Aligning Sales & Marketing Around Advocacy
It’s time for sales and marketing to talk about advocacy! When the sales team is running out of leads, reps aren't…
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Defend Your Brand With Help From Your Advocates
It doesn't take much to deter potential customers from buying your product. When their careers are on the…
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What Is Advocate Marketing (And Why Do You Need It)?
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What Is Advocate Marketing (And Why Do You Need It)?
Advocates love your brand and if you love them back you can accomplish great things together.
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How Influitive Works
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How Influitive Works
Your customers love you. So why aren't you reaching out to them? Instead of sending out mass emails, or spamming your customers with…
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Dear Rachel: How Can I Get More Customer Referrals?
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Dear Rachel: How Can I Get More Customer Referrals?
When it comes to asking your customers for referrals, there’s a fine line between persistent and pesky.…
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How Not To Ask For A Customer Referral
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How Not To Ask For A Customer Referral
Asking for customer referrals can be awkward. It’s like asking to be set up on a blind date:…
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Dear Rachel: How Do You Thank Customers For Giving Referrals?
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Dear Rachel: How Do You Thank Customers For Giving Referrals?
Want to thank your customers but not sure how? If you take the time to truly…
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The B2B Gift That Keeps On Giving
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The B2B Gift That Keeps On Giving
Want to give your colleagues the best Christmas presents ever? Become an advocate marketer! Incorporating advocate marketing into…
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