Creating Goals That Keep Your Advocate Marketing Program On Track
Marketers often ask me, “What is the first thing I must do to ensure that my advocate marketing program is successful?” I always respond with, “Brew a nice pot of tea and create goals.” Without goals, you will be walking around in the dark – blindly trying to engage...
Influitive’s 2023 Customer Marketing & Advocacy Year-in-Review
2023 has been a year of stability for customer marketing and advocacy professionals. This was evident within the data captured in our 2023 State of Brand Advocacy report: 95% of respondents said the percentage of their customer advocates increased or held steady...
Crafting a Successful Loyalty Program: A Comprehensive Guide
Customers are at the heart of your business, and their ongoing support is crucial to your brand’s growth. Nurturing these relationships is more than a nice gesture — it’s the key to your success. Research shows that loyalty is a powerful asset. Around 80%...