Influitive’s 2023 Customer Marketing & Advocacy Year-in-Review
2023 has been a year of stability for customer marketing and advocacy professionals. This was evident within the data captured in our 2023 State of Brand Advocacy report: 95% of respondents said the percentage of their customer advocates increased or held steady...
Ask Ari: The Fine Art of Prioritization and Annual Planning in Customer Marketing and Advocacy
Setting clear priorities is one of the most important – yet often overlooked – skills for driving productivity and impact, both on a personal level and for organizations as a whole. Without the ability to strategically filter efforts based on importance...
Crafting a Successful Loyalty Program: A Comprehensive Guide
Customers are at the heart of your business, and their ongoing support is crucial to your brand’s growth. Nurturing these relationships is more than a nice gesture — it’s the key to your success. Research shows that loyalty is a powerful asset. Around 80%...