How To Build A Strong Relationship With Anyone Really Quickly
Has automation made marketers forget what it’s like to be human? The need to fill their pipeline with as many leads as possible has made connecting with prospects on a 1:1 level seem like a luxury they can’t afford. In his Advocamp 2016 keynote, Keith Ferrazzi, author...
5 Ways To Surprise And Delight Your Customers With Creative Video Content
It’s 2:15pm on Tuesday, March 9th. I find myself sitting by a campfire eating a granola bar, sharing ideas with other marketers (and some guy named Buck) about how to use creative video content to surprise and delight customers and create advocates. Yes, it’s just...
Advocamp 2016 Day 3 Recap
After crawling out from their cabins after an evening of celebrations, campers started their final day at Advocamp by listening to a speaker many couldn’t wait to hear: Jay Baer, master of all things marketing and customer success. Jay’s talk focused on the need for...
Advocamp 2016 Day 2 Recap
The second day of Advocamp began the way all camping trips should: with a bear fight. (Watch the opening video below and you’ll understand why.) Head Counselor Buck managed to wrestle the Advocamp flag away from the wild beast (who turned out to be a softie)....