Influitive’s 2022 Customer Marketing & Advocacy Year-in-Review
2022 was quite an exciting year for customer marketing and advocacy. In January, LinkedIn dubbed “customer marketing manager” the third fastest-growing job title in the United States. Shortly after, Influitive’s State of Customer Marketing Report...
Building a Customer-Led Growth Strategy
Welcome to the final post in our multi-part series covering the latest Customer Marketing Summit. Catch up on parts 1 (aligning with customer success), 2 (measuring success and ROI), and 3 (building a successful CAB). Throughout the day, speakers and attendees...
Building & Launching Successful Customer Advisory Boards
Welcome to post #3 of our CMA recap series! Catch up on part 1 (aligning with customer success) and part 2 (measuring success and ROI). If your 2023 planning includes launching – or revamping a CAB – Dr. Tiffany Raymond (head of Global Customer Advocacy at PayPal) ...
Measuring Success and ROI in Customer Marketing and Advocacy
Welcome to part 2 of our recap series from the latest Customer Marketing Summit. Check out part 1 on how customer success, marketing and advocacy work better together to scale customer relationships. One topic we kept hearing throughout the day (and with plenty of...