Why Influitive is the Only Way to Source, Manage, and Reward Customer References at Scale
One of the most effective ways to demonstrate the practicality, efficiency, and reliability of a product or service is through customer references. However, managing customer references can be quite challenging as the process involves navigating through different...
Influitive Embed: Pioneering Embedded Advocacy in Customer Communities
Today’s customers desire two things: a sense of individuality and a consistent message. A whopping 76% of customers expect synchronized interactions across departments. Yet, the same survey found that 54% generally feel like sales, service, and marketing teams...
Unlocking Revenue Growth Through Customer Marketing: Your 6-Step Blueprint
Many companies today underestimate the immense revenue potential sitting right below the surface – their ability to dramatically expand within their existing customer base. Post-COVID, forward-thinking brands are now waking up to the profitability their bases...
The Critical Need for Customer Marketing in the Digital Age
Buyers now spend most of their research time online, checking review sites and having back-channel conversations. This means brands must focus more than ever on customer relationships and advocacy. Earlier this year, I had the privilege of presenting at the ON24...