4 Ways To Turn Passive Lurkers Into Active Community Members
While the definition of community can vary widely depending on whom you ask, most community managers agree on the differences between an audience and a community: An audience is a group of people who listen, while a community is made up of people who interact. To...
Hootsuite’s 5 Community Management Commandments, According To Jeanette Gibson
Many marketing teams have been tasked with the hazy goal of “creating online buzz” for their brand. Whether it’s through social networks or other types of online communities, one thing is certain: engaging fans online is harder than ever. Resources are tight,...