10 Outstanding Advocate Marketing Program Examples
I’ve got a question for you, marketers—what if there was a way to generate: Thousands in sales pipeline Hundreds of online reviews Countless pieces of user-generated content Increased web traffic and social shares Higher engagement rates and Net Promoter Scores...
Together, Customer Success Teams and Customer Marketing Can Create a Better Customer Experience
How would you rate the customer experience at your organization? Better yet, how would your customers rate their experience with you? If you’re feeling stressed by those questions, you’re not alone. Most B2B organizations have yet to fully map out the customer...
Tiffani Bova On Evolving The B2B Customer Experience: “Be Where The Puck Is Going”
When it comes to B2B sales and marketing, old habits die hard. And it’s a shame, because while the traditional sales process has been slow to change, consumers—enabled by new technology—have evolved quickly. Many B2C brands are already delivering inspiring customer...
Blending Your Customer Success And Advocacy Strategies
Customer success isn’t about saving your customers from drowning. It’s about making sure they don’t fall into the water in the first place. In his 2016 Advocamp Amp Talk, Lincoln Murphy, former Customer Success Evangelist at Gainsight, explains how to align your...