Advocates: The Future Of Customer Success
If advocacy isn’t part of your customer success strategy, you could be missing a big opportunity. I have long believed that advocate engagement is one of the most powerful measures of customer success. What better way is there to gauge your success than a customer...Marketing & Customer Success Alignment: The Path To A Better Customer Experience
Customer Success is a greatly misunderstood and underestimated part of a business’ overall customer experience. Without a customer success strategy in place, a business can’t hope to retain the customers marketing has attracted, or create a fanbase of customer...How Customer Success Can Use Advocate Marketing To Its Advantage
I work at Zapproved, a pioneer in developing cloud-hosted software for corporate legal departments. I used to work as the 1:Many Customer Success Manager, and it was my job to create campaigns and programs meant to engage our customers (some of whom might have been...How CSAT & Other Customer Satisfaction Metrics Can Uncover Brand Advocates
Did you know that word of mouth marketing influences 92% of all B2B purchases? That’s why finding your happiest customers and turning them into advocates for your brand is a must if you want to generate social proof for your product or service. But turning customers...