How to Build a Best-in-Class Customer Reference Program
Leveraging happy customers to convince and convert new prospects can be one of the most powerful tools in your sales arsenal. However, many companies still rely on unstructured and manual reference processes that are inefficient for sales and can be frustrating and...
The Art Of Asking For A Customer Reference
Picture this: it’s nearing the end of the quarter, and your sales team is within reach of their targets. Evaluations are done, sales reps are in closing mode, and all that stands in the way of a historic three months are a few customer references. Panic time? Of...
3 Tips For Building A More Robust Customer Reference Program
In the past 15 years, customer reference usage in marketing and sales has evolved from simply inserting testimonials in ads to a dedicated discipline that drives revenue. Now, many more savvy marketers are looking at the bigger picture: they’re turning to customer...