The Critical Need for Customer Marketing in the Digital Age
Buyers now spend most of their research time online, checking review sites and having back-channel conversations. This means brands must focus more than ever on customer relationships and advocacy. Earlier this year, I had the privilege of presenting at the ON24...
How to Build a Successful Gamification Strategy for Your Customer Advocacy Program
Gamification is a powerful tool to drive engagement and incentivize customer participation in your customer programs. By implementing a well-designed gamification strategy, you can create a comprehensive ecosystem that connects various channels and motivates members...
Customer-Focused Marketing: How to Engage and Inspire
Your current and potential customers aren’t just sources of revenue. They can help you develop your products, expand your reach, and become lifelong brand ambassadors. Brands that get this kind of value from customer relationships do so by focusing less on their...
8 Tips for Running Online Review Campaigns that Convert
All About the Customer subscribers saw this post first. To get advanced access to exclusive content, be sure to subscribe today! Many review sites let you add tags to published reviews, which can help you categorize them by company size, use case, industry, and more....