Our customers are experts at using our product. Nobody is better at advocate marketing than they are! So, when we wanted to create a new eBook to help our users increase customer advocacy through our platform, we had two choices: Write what we thought would make our...
You’ve probably heard marketers say that “business-to-business” really means “boring-to-boring”. Unfortunately, people say this for a reason. Most B2B marketing is boring. B2B companies tend to talk more about themselves than they do about their customers. Their...
Online reviews are quickly becoming one of the most influential types of content. According to a G2 Crowd study, 85% of tech buyers read up to 10 reviews before making a purchase. To stand out from the competition and boost your sales, B2B tech vendors need to get...
One of the biggest challenges when launching an advocate marketing program is getting buy-in from your colleagues. Since advocate marketing is a new concept, it can be hard to get others understand its benefits. But when you gain buy-in by raising awareness for your...
I work at Zapproved, a pioneer in developing cloud-hosted software for corporate legal departments. I used to work as the 1:Many Customer Success Manager, and it was my job to create campaigns and programs meant to engage our customers (some of whom might have been...
You never know what you’ll get when you ask your customers for referrals. Your advocates could send you amazing leads…or a slew of low-quality referrals that you’ll waste time following up with. As the Customer Advocate Marketing Manager for Verafin, Jason Oakley...
