How To Hack Influitive’s New Campaign Content Library To Create Custom Campaigns
What if creating advocate marketing campaigns—that turn your best customers into vocal advocates—were as easy as waving a magic wand? Anyone who has ever built an advocacy campaign will tell you that it can take a lot of work. That’s where I come in. As Influitive’s...
The Foolproof 3-Step Strategy For Customer Retention and Loyalty
The perils of leaving customer engagement and retention to chance After onboarding, SaaS customers usually have to navigate their own way to success—with maybe a few customer success manager (CSM) calls if they’re a large enough account to warrant having one, and a...
Your 3-Step Guide To Putting The New SiriusDecisions Customer Advocacy Framework Into Action
Last month, a stampede of over 3000 sales, marketing, and customer success pros took over the Mandalay Bay in Las Vegas for the SiriusDecisions Summit. They came ready to learn the latest insights from industry leaders about how their peers are driving business...
7 Ways Relationship Intelligence Can Boost Customer Advocacy & Sales
Meagen Eisenberg, CMO at MongoDB, can smell covert sales tactics almost instantly. Instead of sending her funny GIFs or email forwards, she believes good sales people can get her the resources she needs to make a purchase decision – whether it’s an introduction to...