5 Steps To Running An Advocate-Powered Beta Test (Plus Examples!)
If you’ve ever ran a product or feature beta before, chances are you’ve experienced some challenges along the way—maybe it was tough finding enough participants, or maybe it was difficult to prioritize what feedback to address before release. If you’ve never ran a...
How To Hack Influitive’s New Campaign Content Library To Create Custom Campaigns
What if creating advocate marketing campaigns—that turn your best customers into vocal advocates—were as easy as waving a magic wand? Anyone who has ever built an advocacy campaign will tell you that it can take a lot of work. That’s where I come in. As Influitive’s...
The Foolproof 3-Step Strategy For Customer Retention and Loyalty
The perils of leaving customer engagement and retention to chance After onboarding, SaaS customers usually have to navigate their own way to success—with maybe a few customer success manager (CSM) calls if they’re a large enough account to warrant having one, and a...
Your 3-Step Guide To Putting The New SiriusDecisions Customer Advocacy Framework Into Action
Last month, a stampede of over 3000 sales, marketing, and customer success pros took over the Mandalay Bay in Las Vegas for the SiriusDecisions Summit. They came ready to learn the latest insights from industry leaders about how their peers are driving business...
