Customer-Powered Success: Why Advocates Play a Crucial Role in the Post-Sale Journey
Modern B2B enterprises must provide a flawless post-sale customers experience to drive high customer satisfaction and growth. “Instead of only focusing on internal metrics like churn, retention, and NPS,” says Nick Mehta, CEO of Gainsight, “the most sophisticated...
Customer-Powered Sales: 3 Top Tactics for Using Advocates To Build Trust With B2B Prospects
When evaluating new products, B2B buyers don’t want to speak with sales reps. After all, why should prospective buyers trust someone whose greatest motivation is likely to be hitting their monthly sales quota? That is why prospects may ignore attempts you make to...
5 Tips For Nailing Your Corporate Holiday Gifts This Year
For many companies, the fourth quarter is peak gift-giving season. It’s a perfect time to recognize customer advocates, employees, and partners who have successfully contributed to the business throughout the year. Picking a thoughtful gift is a great way to show your...
Why Don Peppers Advocates for His Favorite Brands and How to Become Besties with Your Customers
Don Peppers, best-selling author of the book Customer Experience: What, How and Why Now, believes that like friendship, customer advocacy is priceless. Don is an inductee in the Data & Marketing Association Hall of Fame, and holds the title as SatMetrix’s...