What’s the most effective way to ignite meaningful relationships with customers? “Content!” says Uberflip, creators of a cloud-based content experience platform that empowers B2B marketers to create personalized content experiences at scale. But content alone is not...
On Valentine’s Day this year, Nicole Dingley, Director of Customer Success at Wiley—a publishing and education technology company—gave each of her customers a gift card and asked them what it is that they love most about the company and product. Within 24 hours, she...
If you’re like most advocate marketers, you probably have some pretty lofty goals to hit. You’re expected to source customers for case studies, crank more referrals into the pipeline, and get references for sales by the end of the quarter. To achieve these objectives,...
Spring has sprung, and you know what that means… spring cleaning is in full swing! While you’re sweeping out cobwebs at home, don’t forget to give your advocate marketing program a deep clean too. Freshening up parts of your AdvocateHub that you haven’t looked...
As an Influitive customer, you get access to one of the most engaging and resource-rich communities in the advocate marketing world—we call it “Influitive VIP.” And if you’ve been in VIP recently, you probably noticed it looks a little different. Not only does our...
I’m going to let you in on a little secret that sets apart the most successful advocate marketers from the rest. Instead of just posting a few ad hoc challenges per week in their programs, they use campaigns to drive long-term engagement and results. What do I mean by...