Once the honeymoon period of your advocate community has come and gone, how do you get new advocates to join your program? Cloud Elements, a unified API integration and management platform, wanted to get more advocates contributing to their program to give it the...
Hot under the collar about the overly automated last decade, common-law marketing personas Joe Buyer and Jane Consumer are getting hitched and seeking a legal name change. Meet The Advocates. Curbing the corporate-imagined script of the past several years, The...
The key to turning your buyers into long-term, loyal advocates for your brand is to get to know them so well you know exactly what they want and need—possibly before they do. But what if your company caters to a lot of different buyers? How can customer marketers...
Developing an army of loyal brand advocates should be at the top of every B2B marketer’s priority list this year. According to Forrester, “fostering advocates is essential to becoming customer-obsessed.” But before you can start engaging and nurturing your potential...
Growing and engaging your advocate community takes time—unless you know how to kick your program into overdrive from the start. In a live video discussion (moderated by Forbes contributor Mark Fidelman), Influitive CEO Mark Organ joined experienced advocate marketers...
Everyone knows that person who always has the latest connected devices. These early adopters have the newest phone, smartwatch, fitness tracker or wifi thermostat before their friends. And they’ve got a strong opinion about the tech they use. They don’t just buy...