How A Huge Software Brand Uncovered Legions Of Loyal Advocates
In June 2014, Chris Peltz, Chief of Staff, SPM Customer Success at HP Software, launched a small advocate marketing program to engage 50 of the brand’s top enterprise customers. The goal? To make them happier by creating a better customer experience. In less...How CSAT & Other Customer Satisfaction Metrics Can Uncover Brand Advocates
Did you know that word of mouth marketing influences 92% of all B2B purchases? That’s why finding your happiest customers and turning them into advocates for your brand is a must if you want to generate social proof for your product or service. But turning customers...B2B Buyer Persona Profile: Educators
Educators are perhaps the most selfless group of professionals you’ll find. They work tirelessly to perfect their lesson plans, inspire students and share their knowledge with others. They are highly dedicated to their profession. Their passion for teaching often...
B2B Buyer Persona Profile: Project Managers & Consultants
There’s no “i” in “team” and, coincidentally, none in “project manager” or “consultant” either. This group is focused on the success of the entire team, which in turn reflects on their own personal success. Despite how busy they are, project managers and consultants...