The Top 7 Reasons Advocacy Programs Fail (And How To Fix Them!)
In the 1989 film Field Of Dreams, a disembodied voice talked Kevin Costner into building a baseball field with some of the worst marketing advice of all time: “If you build it, they will come.” Success in advocate marketing takes way more than just launching a...
How Carbon Black Added 500+ New Members To Their Product Development & Marketing Teams
For a modern technology company to thrive, having a community of engaged customers is essential. Nobody knows this better than Kate Cohen, Senior Manager of Product Marketing at Carbon Black, a leading provider of endpoint security solutions. Carbon Black’s customer...
Want To Launch An Advocacy Program? Here Are 3 Hurdles You’ll Have To Overcome
You know those things you’re *supposed* to do that are good for you…like…flossing daily? Well, (gross) confession time: I rarely never used to floss. I thought it was a scheme dentists had with the flossing industry! For years, dentists told me that it...
16 Places To Build Brand Advocacy Into The Customer Journey
Think about the last time you had an unexpectedly positive experience with a company or product. (Maybe your barista threw in a free biscotti with your morning americano?) What did that experience make you want to do? You likely wanted to tell others about it, or (at...