Why Every Brand Should Want An Advocate-Driven Content Marketing Strategy
This post was originally published in our eBook, Inspiring Customers to Create Content for You: A Marketer’s Guide. The value of an advocate-driven content marketing strategy Many brands’ content strategies are heavily based on their value props and product features....
How Nonprofits Can Activate Their Advocates—And Change the World
Membership organizations and nonprofits always walk on a knife’s edge. On the one hand, you need to be able to regularly gather enough funds to be able to operate. On the other, soliciting too aggressively can drive potential donors away. This is because organizations...
Launching An Advocacy Program Part 3: Emailing Your Advocates
This is the third of an ongoing series that will cover the journey of starting Crimson Hexagon’s customer advocacy program. In the first post of this series, we looked at building a team. The second post looked at the plumbing or data integrity of the contacts and...
3 Ways To Secure Budget For Your Customer Advocacy Program
How do you find budget for a new customer advocacy program? Katie Curtin-Mestre, former VP of Product and Content Marketing at SimpliVity, a leader in hyperconverged infrastructure, once wondered the same thing. However, after successfully justifying the move from a...