7 Steps for Taking Your Organization From Customer-Centric to Customer-Powered
If you work in B2B, then you probably hear the terms “customer-obsessed,” “customer-centric,” and even “customer-powered” used interchangeably on a day-to-day basis. Rather than merely being buzzwords, the increased usage of this kind of language is a sign of how...
Q&A with ADP’s Sarah Schreiner: How to Make Your Customer Advocate Community Service Your Entire Business
You may have heard of customer advocacy and see it as a function belonging solely to Marketing, when in fact, its results can be used to bolster other departments like Customer Success, Sales and Product Development. A well-managed customer advocate community can be...
Q&A With PowerDMS’ Ray Lau: Why a Customer Advocate Community Is the Cheat Code for Growing Your Business
According to Forrester, we are in the age of the customer, in which buyers, empowered by technology and social media, possess control of their own journeys. To avoid getting left behind, companies need to embrace this shift by looking to their customers for insights...
Q&A With Wiley’s Nicole Dingley: How to Nurture Your Customer Community to Fuel Your Entire Business
Brands have known for a while how powerful building a customer community can be. But, there seems to be some confusion as to what “community” should mean and how to successfully manage one. So, we asked the experts. In the latest instalment of our Customer-Powered...