Advocate Marketing Reward Budgeting 101: How To Put A $ Value On Customer Advocacy
This post is the first in a two-part series on how to budget for your advocate marketing program. It discusses how to place a value on customer advocacy and create a point economy for your program. One question that marketers ask me all the time is, “How much should I...
Customer Centricity Is The New Gravity
If you’re heading to Advocamp next week, you probably already know this: customer-centric marketers and organizations have a big lead on the competition. That sounds pretty good—but how do you get there? Marketing has undergone a massive transformation over the last...