Bust out your formal wear and get ready to walk the red carpet: the biggest awards for outstanding advocacy marketing is back! This February 2016, the Best Advocate Marketing Awards (AKA the BAMMIES) will be given to B2B marketers who are harnessing the power of their...
December is supposed to be a time of joy. But for most people who work in the B2B world, it’s a stressful scramble to hit year-end targets. However, there is a way to spread holiday cheer amongst your colleagues (aside from spiking the water cooler): by tapping...
Modern marketing technology is a two-edged sword. Yes, it’s easier to engage more people than ever before, but there’s a lot of noise to cut through in order to get noticed. But there is a solution. “Personalized content is a new imperative for B2B marketers,” says...
Technology and social media are changing the way businesses interact with customers. What your customers say online can now determine the fate of your brand—for better or for worse. And no amount of slick marketing campaigns can stop it from happening. In this...
Not too long ago, gathering customer and social data required a lot of work: surveys, focus groups and customer reviews. Now, however, social media makes data gathering easier than ever—and so is using that data to enhance the customer experience. In this webinar,...
You don’t control your brand anymore—your customers do. It can be built up (or torn down) by what they say on social media, in reviews and during one-to-one conversations with their peers. The only thing they care about is the experience they have every time...
