Why Every Company Has Time For Customer Advocacy (And Where To Find It)
Marketers are busy people. That’s why the thought of managing another program or piece of technology every day sounds about as appealing as the next Justice League movie. You’ve got growth targets to hit, right? You don’t have time to delight your customers with...
5 Lessons On Customer Advocacy From HBO’s Silicon Valley
There are only a few shows on TV that I watch and leave feeling seriously anxious about the world we live in. At night I don’t dream about a Game of Thrones dragon burning me to ash or The Mountain tearing me apart, but instead the frightening scenario of one day...
Have You Met “The Advocates”? (We Think You’ll Like Them…)
Hot under the collar about the overly automated last decade, common-law marketing personas Joe Buyer and Jane Consumer are getting hitched and seeking a legal name change. Meet The Advocates. Curbing the corporate-imagined script of the past several years, The...
Marketing vs. Customer Success: Who Should Own The Customer Experience?
An interesting debate has played out at two very different conferences this past month. At Marketo’s Marketing Nation Summit, one of the biggest and best events for B2B marketers, there was huge emphasis put on the need for “customer lifecycle marketing.”...