Customer Marketing Examples to Try in 2023
Becoming customer-obsessed is the key to recession-proofing your marketing efforts. It costs less to retain existing customers than to acquire new ones. Yet increasing customer retention by as little as 5% can drive 25-95% more profitability. To get there, you need to...
Webinar Highlights: How Customer Marketing Drives Organizations into Customer Obsession
According to Forrester, only 3-6% of B2B organizations are truly “customer-obsessed” in that they embody the right amount of leadership commitment, internal culture and many other key attributes. So, for the vast majority of B2B firms, what’s missing? To answer that...
What is Customer Marketing?
Customer marketing is rapidly becoming a critical function in many companies across different industries. But what is customer marketing? Well, it is not just about ‘marketing to your existing customers.’ As UserTesting’s VP of Customer Marketing, Sterling Jackson,...
6 Essential Elements of a Budding Advocacy Program
Written By: Jeni Asaba May 20, 2022 A few weeks back, I chatted with Influitive’s Chief Marketing Officer, Dan Cote, about greenhouses — kind of. In my webinar titled “Building a Greenhouse: How Jamf Nurtures Advocates and Creates the Right Environment for Growth” we...
