Launching a global advocacy program during a pandemic — Q&A
In the most recent installment of our customer success webinar series, we had the chance to chat with Jon Ashley, Head of Global Customer Advocacy at Sage and one of our 2020 BAMMIE award winners for Advocate Marketer of the Year. Sage is the market leader for...
Virtual Prospecting: Meeting Buyer’s Evolving Expectations
While there’s no denying that prospecting has changed significantly over the last few months, many of the changes we’re seeing today have been brewing for some time. According to Forrester B2B research data, buyers expect to be treated as equal partners through a...
Four Key Takeaways from the Forrester SiriusDecisions 2020 Summit
With that, another Forrester SiriusDecisions Summit is in the books. Influitive was proud to sponsor this virtual summit and connect with marketing, customer success and customer experience professionals from around the world. Looking back, here are a few key...
How Tiffany Beddow Optimizes the ON24 Customer Experience, From Acquisition to Advocacy
Cross-functional collaboration is critical to the success of an advocacy program. But getting there? “I won’t lie and say it’s easy,” says Tiffany Beddow, Director of Customer Marketing at ON24. Wrangling everyone within your company to help guide your customers’...