Customer Marketing Archives - Page 9 of 16

Together, Customer Success Teams and Customer Marketing Can Create a Better Customer Experience

by Influitive | Jan 26, 2017 | Customer Marketers, Customer Marketing, Customer Success, Customer Success Teams

How would you rate the customer experience at your organization? Better yet, how would your customers rate their experience with you? If you’re feeling stressed by those questions, you’re not alone. Most B2B organizations have yet to fully map out the customer...

The Ultimate Customer Marketing Dream Team

by Influitive | Jan 23, 2017 | Customer Marketers, Customer Marketing

Heather Watkins knows a few things about customer marketing. As the Director of Marketing Programs at Optimizely, and former Director of Customer Marketing at Marketo, she’s experienced some impressive successes in the field. While at Marketo, her team increased...

The Year of the Customer Marketer: The State of Customer Marketing in 2017

by Influitive | Jan 10, 2017 | Customer Marketing

In today’s uber-competitive business landscape, a positive customer experience can often be the difference between closing a new deal or retaining a customer—more so than product features or price. That’s why more companies are moving customer marketing higher up on...

What Taylor Swift’s “Swiftmas” Can Teach B2B Marketers About Delighting Customers

by Influitive | Dec 26, 2016 | Customer Marketers, Customer Marketing, Customer Success

This blog post was originally published on Dec. 22, 2015 and updated on Dec. 26, 2016. Every holiday season, B2B marketers send their best customers a standard holiday card with either a bottle of wine or a basket of chocolates. And somehow—through this incredibly...

2 Powerful But Underrated Skills B2B Marketers Often Forget To Use

by Influitive | Oct 13, 2016 | Advocate Marketing 101, Customer Marketers, Customer Marketing

You probably don’t think these advocate marketing skills affect your team’s success, but they do. Only 9% of marketers can confidently say their digital marketing is effective. One reason for this is prospects ignore most of the content they see. After all, they’ve...

3 Pokémon GO Lessons That Will Make Your Advocate Marketing Program More Addictive

by Influitive | Jul 27, 2016 | Advocate Engagement, Customer Marketing

Even if you’re not playing Pokémon GO, you’ve definitely heard of its roaring success. (Or, at the very least, you’ve seen people staring at their phones as they walk down the street even more than usual…now you know why.) In case you’re not addicted yet, here’s...

Together, Customer Success Teams and Customer Marketing Can Create a Better Customer Experience

The Ultimate Customer Marketing Dream Team

The Year of the Customer Marketer: The State of Customer Marketing in 2017

What Taylor Swift’s “Swiftmas” Can Teach B2B Marketers About Delighting Customers

2 Powerful But Underrated Skills B2B Marketers Often Forget To Use

3 Pokémon GO Lessons That Will Make Your Advocate Marketing Program More Addictive

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