Influitive’s 2022 Customer Marketing & Advocacy Year-in-Review
2022 was quite an exciting year for customer marketing and advocacy. In January, LinkedIn dubbed “customer marketing manager” the third fastest-growing job title in the United States. Shortly after, Influitive’s State of Customer Marketing Report...
11 Customer Marketing Ideas to Check Out
We touched base with our team to get you 11 proven, real-world customer marketing ideas you can incorporate into your customer marketing program. Let’s go! What is Customer Marketing? Customer marketing is inseparable from customer advocacy. Together, they’re about...
Announcing Your 2022 Influitive BAMMIE Finalists
We’re excited to announce the finalists of the 2022 Influitive Best Advocate Marketing Awards (BAMMIES). Every year, we hear from trailblazing customer marketing and brand advocacy leaders about their inspiring programs. As always, this year was packed with...
Customer Marketing Examples to Try in 2023
Becoming customer-obsessed is the key to recession-proofing your marketing efforts. It costs less to retain existing customers than to acquire new ones. Yet increasing customer retention by as little as 5% can drive 25-95% more profitability. To get there, you need to...