6 Essential Elements of a Budding Advocacy Program
Written By: Jeni Asaba May 20, 2022 A few weeks back, I chatted with Influitive’s Chief Marketing Officer, Dan Cote, about greenhouses — kind of. In my webinar titled “Building a Greenhouse: How Jamf Nurtures Advocates and Creates the Right Environment for Growth” we...
Customer Marketing Summit Recap: Building a Roadmap for a Thriving Program
According to LinkedIn, “customer marketing manager” was the third fastest growing job title in the United States in 2021. Not only that, but an Influitive study found that 98% of executives consider customer marketing to be either important or very important to their...
Q&A: How Emburse Effectively Plans Content for its Customer Community
Just how valuable and in-demand are customer communities to today’s B2B businesses? According to Gartner, “online communities have become integral — not optional — especially for solutions that rely on subscription-based revenue,” and they anticipate “the expansion of...
Q&A: Prioritize Postsale Customer Marketing To Drive Business Value and Growth
In the most recent installment of our thought leadership webinar series, we had the chance to chat with Laura Ramos, Vice President, Principal Analyst at Forrester Research about a commissioned study conducted by Forrester Consulting on behalf of Influitive,...