A Framework for Creating Case Studies in Weeks—Not Months
Creating customer stories is hard. If it wasn’t, you probably wouldn’t have read past the headline. But, here we are. One of the biggest complaints of marketers is how long it takes to publish customer stories. While certain aspects of the process will always be out...
How to Build a Buzzing Customer Community (+ 6 examples)
How much do you know about your customers? And is that knowledge based on data alone? Demographics and analytics are useful, but they don’t shed much light on what your customers are feeling. A customer community is the solution to that problem. In this post, we’ll...
Q&A: Why You Need to Lean into “National Leave a Review Day”
Everyone loves a good Holiday. Whether it’s celebrating your love of food or drink, or showering your friends and family (or pet) with love, it’s fun to take the time to reflect and publicly recognize the people or things that make your life better. Customer...
How to Build a Customer Marketing Strategy
The reason why customer marketing is the fastest-growing B2B job is because of one factor: the continuous and ever-growing noise created by demand generation. We are all hit with ads and marketing assets everywhere – TV, radio, computers, cell phones, (even my...