How to Build a Buzzing Customer Community (+ 6 examples)
How much do you know about your customers? And is that knowledge based on data alone? Demographics and analytics are useful, but they don’t shed much light on what your customers are feeling. A customer community is the solution to that problem. In this post, we’ll...
The Art Of Asking For A Customer Reference
Picture this: it’s nearing the end of the quarter, and your sales team is within reach of their targets. Evaluations are done, sales reps are in closing mode, and all that stands in the way of a historic three months are a few customer references. Panic time? Of...
Q&A: Why You Need to Lean into “National Leave a Review Day”
Everyone loves a good Holiday. Whether it’s celebrating your love of food or drink, or showering your friends and family (or pet) with love, it’s fun to take the time to reflect and publicly recognize the people or things that make your life better. Customer...
How to Build a Customer Marketing Strategy
The reason why customer marketing is the fastest-growing B2B job is because of one factor: the continuous and ever-growing noise created by demand generation. We are all hit with ads and marketing assets everywhere – TV, radio, computers, cell phones, (even my...