Webinar Highlights: How Customer Marketing Drives Organizations into Customer Obsession
According to Forrester, only 3-6% of B2B organizations are truly “customer-obsessed” in that they embody the right amount of leadership commitment, internal culture and many other key attributes. So, for the vast majority of B2B firms, what’s missing? To answer that...
What is Customer Marketing?
Customer marketing is rapidly becoming a critical function in many companies across different industries. But what is customer marketing? Well, it is not just about ‘marketing to your existing customers.’ As UserTesting’s VP of Customer Marketing, Sterling Jackson,...
6 Essential Elements of a Budding Advocacy Program
Written By: Jeni Asaba May 20, 2022 A few weeks back, I chatted with Influitive’s Chief Marketing Officer, Dan Cote, about greenhouses — kind of. In my webinar titled “Building a Greenhouse: How Jamf Nurtures Advocates and Creates the Right Environment for Growth” we...
Customer Marketing Summit Recap: Building a Roadmap for a Thriving Program
According to LinkedIn, “customer marketing manager” was the third fastest growing job title in the United States in 2021. Not only that, but an Influitive study found that 98% of executives consider customer marketing to be either important or very important to their...