How AttackIQ Built a Thriving Customer Advocacy and Community Program for Cybersecurity Professionals
Community and passionate customer advocates can be a company’s most valuable asset, but how do you nurture and mobilize advocates within more skeptical industries like cybersecurity and IT? AttackIQ, the leading independent vendor of Breach and Attack Simulation...
Q&A: Prioritize Postsale Customer Marketing To Drive Business Value and Growth
In the most recent installment of our thought leadership webinar series, we had the chance to chat with Laura Ramos, Vice President, Principal Analyst at Forrester Research about a commissioned study conducted by Forrester Consulting on behalf of Influitive,...
Advocacy and Wiley: Proving ROI, Driving Reviews, and Fostering Loyalty
For years, Wiley has set the gold standard for customer experience, and they have the award hardware to boot! Most recently, the Wiley team took home the award for Biggest Impact on Customer Experience at the 2020 BAMMIES. On April 29, we chatted with Nicole Dingley,...
From Content Creation to ROI: A Day in the Life of a Customer Marketer
UserTesting is a truly customer-obsessed organization. If their software didn’t give that away, a tool used to modernize customer feedback, then their Influitive-powered advocacy program certainly would! CommUnity is the name of UserTesting’s award-winning...