Customer-Powered ABM: How To Let Your Customers Fuel Your ABM Campaigns
Looking to work your way into tough-to-crack ABM target accounts? Let me tell you something. No volume of banner ads, emails, LinkedIn messages, or cold calls will establish the trust you need to start those conversations. Your prospects crave relevancy and...
3 Tips For Building A More Robust Customer Reference Program
In the past 15 years, customer reference usage in marketing and sales has evolved from simply inserting testimonials in ads to a dedicated discipline that drives revenue. Now, many more savvy marketers are looking at the bigger picture: they’re turning to customer...
Why Customer Marketing Needs to Reach Beyond References
Quick: what’s the first thing that comes to mind when you hear the phrase “customer marketing”? According to Bo Bandy, former Director of Marketing at ReadyTalk and current Director of Strategic Marketing at Gogo Business Aviation, for many companies, the...How Namely Built A Passionate Community Of Advocates—And Saw Revenue Skyrocket
In the beginning of 2015, Namely, a HR, payroll, and benefits software company, had plenty of passionate customers…but no way to reach out to all of them. Amy Rosenberg, Namely’s Community Marketing Manager, had only a handful of customers to turn to when sales or...