


Virtual Prospecting: Meeting Buyer’s Evolving Expectations
While there’s no denying that prospecting has changed significantly over the last few months, many of the changes we’re seeing today have been brewing for some time. According to Forrester B2B research data, buyers expect to be treated as equal partners through a...
Five Reasons to Use Your Customer Advocacy Platform as a Prospecting Engine
Why can’t a customer advocacy platform be used to drive engagement with prospects? That’s what many of our customers have been asking us lately, particularly in light of the global pandemic and their apprehension of trying to drum up new business in the middle of it...
How ADP Has Built A Customer-Powered Enterprise (And How You Can, Too!)
ADP is known throughout the world for their human capital management services. In fact, your paycheck might just have ADP’s name on it. In recent years, the way customers learn about ADP’s services has changed. They now conduct extensive research online and seek...
The SiriusDecisions Demand Unit Waterfall Is Useless If You Don’t Have This…
The biggest marketing trends of the year are often influenced by conversations that happen at SiriusDecisions Summit. This year’s hot topics included: The new Demand Unit Waterfall Account-Based Marketing (ABM) Ungating content If you’re concerned about how to...