Blackbaud’s Powerful New Revenue Stream: Advocates
At the start of 2014, Blackbaud, a fundraising software company that serves non-profits, was in the process of moving to a SaaS model. Michael Beahm, Blackbaud’s first Customer Advocate Marketing Manager, saw this as the perfect time to play a part in the...
How To Build A Thriving Advocate Marketing Program—Even If You’re Short On Time
Your advocates are your secret marketing weapon. When you call upon your advocates, they will often help you with your marketing and refer you new customers. This can boost your brand and give you a huge advantage over your competitors. To engage your advocates, we...
How BMC Software Mobilized Its Advocates And Moved To The Top Of Gartner’s Magic Quadrant
Today’s B2B buyers are skeptical. They don’t trust marketing and go out of their way to avoid sales calls. Instead, they turn to their peers for product recommendations. According to a think with Google study, 60 percent of B2B tech buyers seek peer reviews before...
Marketo’s Secret Customer Retention Weapon
In the 10 years since Marketo was founded, it has become a marketing automation leader. Today, there are at least 161 vendors in the marketing automation category, and while no marketer would say it’s “easy” to switch vendors, 38% of marketing automation users still...