How SMART Wins The Hearts Of Its Customers—And More Mind Share As A Result
Corporate training and IT solutions professionals are constantly grappling with implementing new technologies their companies need to be efficient (and getting their less tech-savvy co-workers to adopt new tools quickly and easily). Plus, they don’t get a lot of...
How Staples Business Advantage Engages 4 Different Customer Types In Their Advocate Marketing Program
The key to turning your buyers into long-term, loyal advocates for your brand is to get to know them so well you know exactly what they want and need—possibly before they do. But what if your company caters to a lot of different buyers? How can customer marketers...
How MongoDB Created A Loyal Community Of Developer Advocates
Most people think developers are a quiet bunch. And while studies show they rank low in extraversion, there’s one group of people they love to talk with: other developers. That’s why creating a community of developers around your product is key if you sell to this...