Bust out your formal wear and get ready to walk the red carpet: the biggest awards for outstanding advocacy marketing is back! This February 2016, the Best Advocate Marketing Awards (AKA the BAMMIES) will be given to B2B marketers who are harnessing the power of their...
You know how they say it’s better to have loved and lost than never to have loved at all? Well, customer marketers don’t believe that. To gain your customers love and then lose their attention is too hard to accept. Katie Yeigh, customer marketing program senior...
Those who work at not-for-profit organizations love being part of a community. That’s why Blackbaud, a non-profit software solutions provider, launched a customer advocacy program to engage and connect with its 30,000 customers. However, the program didn’t give...
Business communications solutions provider, Mitel knew it needed a rebrand. The 41-year-old company had gone through four acquisitions in one year…and hadn’t updated their logo since 1972. Liz Pedro, Director Customer Content & Advocacy, felt that the key to...
Today’s business world is moving quickly—especially in terms of changing technology and customer needs. But how you appear to customers may not keep pace with how fast your business is evolving. Davin Wilfrid, Customer Marketing Manager for QuickBase, can relate....
The ability to tap a few buttons and have fresh, prepared food at your doorstep evokes a kind of joy and satisfaction that can’t be described. Steven Young, Senior Director, Acquisition Marketing at online food ordering company GrubHub (which merged with NYC-based...
