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Move Over Leads: Customer Engagement, Retention And Advocacy Are The New Critical Contributors Impacting Revenue

5 big trends for the future of customer marketing: New benchmark research from Influitive and Demand Metric Traditionally, customer marketing...

Mitel’s Innovative Customer And Employee Brand Advocacy Program Generates Social Engagement

Influitive’s advocate marketing solution scales Mitel’s customer success and employee engagement strategies to new heights Toronto, ON – Mitel, a...

DocuSign Announces That Advocate Marketing Program Influenced More Than $3M In Sales Pipeline

Results reinforce analyst recommendations that advocate marketing should be a top priority for any B2B business. Toronto, ON – July...

Influitive Named A 2014 OnDemand Company To Watch By AlwaysOn

Advocate marketing leader recognized for creating new opportunities in on-demand software, cloud computing and SaaS Toronto, ON, June 12, 2014...

Influitive Customers ReadyTalk, Bomgar Recognized For Successful B2B Advocate Marketing Programs

The two B2B companies won high-profile industry awards for using Influitive’s AdvocateHub software to impact marketing, sales and revenue goals...

Influitive Reinforces Role Of Customer Success Management In Customer Advocacy And Revenue Generation At Gainsight Pulse Conference 2014

TORONTO, ON - May 14, 2014 – Influitive, the advocate marketing experts, will be among the speakers discussing the importance...

Influitive Welcomes Emmanuelle Skala To Leadership Team As Vice President, Sales

TORONTO, ON - April 3, 2014 - Influitive, the advocate marketing experts, today announced the addition of Emmanuelle Skala to...

Customer Advocacy Fuels Success in Human Resources Technology Markets

Human Capital Management Companies Realize Big Returns By Putting Passionate Customers at the Center of Their Marketing Efforts Toronto, March...

Influitive Releases New eBook To Help B2B Marketers Harness The Power Of Customer Referral Programs

“The No Fuss Recipe For Hot Referral Leads” shows marketers how to cook up low cost, high value revenue with...