Influitive Embed: Pioneering Embedded Advocacy in Customer Communities
Today’s customers desire two things: a sense of individuality and a consistent message. A whopping 76% of customers expect synchronized interactions across departments. Yet, the same survey found that 54% generally feel like sales, service, and marketing teams...
Unlocking Revenue Growth Through Customer Marketing: Your 6-Step Blueprint
Many companies today underestimate the immense revenue potential sitting right below the surface – their ability to dramatically expand within their existing customer base. Post-COVID, forward-thinking brands are now waking up to the profitability their bases...
The Critical Need for Customer Marketing in the Digital Age
Buyers now spend most of their research time online, checking review sites and having back-channel conversations. This means brands must focus more than ever on customer relationships and advocacy. Earlier this year, I had the privilege of presenting at the ON24...
How to Build a Successful Gamification Strategy for Your Customer Advocacy Program
Gamification is a powerful tool to drive engagement and incentivize customer participation in your customer programs. By implementing a well-designed gamification strategy, you can create a comprehensive ecosystem that connects various channels and motivates members...
Empowering Customer Programs: Building Engaging Ecosystems with Gamification
In our ever-evolving digital landscape, businesses are constantly seeking novel ways to connect with their customers, enhance their experience, and foster long-lasting relationships. One such approach is the implementation of customer programs that encompass various...
Customer-Focused Marketing: How to Engage and Inspire
Your current and potential customers aren’t just sources of revenue. They can help you develop your products, expand your reach, and become lifelong brand ambassadors. Brands that get this kind of value from customer relationships do so by focusing less on their...
The Gratitude Effect: 8 Steps to Elevate Your Customer Marketing Strategy
In today’s competitive landscape, creating strong emotional connections with customers is essential for companies to drive advocacy and build loyalty. One effective way to achieve this is by incorporating gratitude into your customer marketing strategies. ...
8 Tips for Running Online Review Campaigns that Convert
All About the Customer subscribers saw this post first. To get advanced access to exclusive content, be sure to subscribe today! Many review sites let you add tags to published reviews, which can help you categorize them by company size, use case, industry, and more....