Influitive Resources
SiriusDecisions Research Brief: Introducing the Customer Advocacy Model
Customer advocacy is quickly becoming an essential component of any modern marketing strategy. As an increasing number of B2B buyers...
The Customer-Powered Marketing Playbook
Reaching today’s B2B buyer is becoming increasingly difficult. With a wealth of content and digital resources at their disposal, buyers...
9 Award-Winning Customer Advocacy Success Stories
Our annual BAMMIES eBook has been read by 1,986+ savvy B2B marketers and business leaders. In this year’s edition, advocacy...
The Customer-Powered Enterprise Playbook
In today’s crowded marketplace, it’s no longer good enough to just be customer-centric. In order to win the market, organizations...
The SaaS Vendor’s Guide To Customer Engagement, Retention & Advocacy
Want to lead customers down the path to retention and advocacy? After onboarding, most SaaS customers have to find their...
IDC Research: The Role of Marketing in Customer Advocacy
How To Achieve Customer Advocacy Program Success In 2017 Only 10% of B2B IT vendors had established customer advocacy programs...
The Rise of the Customer Marketer
Fully engaged customers spend more and stay around longer. Ultimately, if you treat them right, they'll turn into advocates for...
The 2017 Community Value and Metrics Report
The 2017 Community Value and Metrics Report Measuring and proving the value of online communities has never been easy. That’s...
Benchmark Report: 2017 State of Customer Marketing
Improving Customer Satisfaction and Revenue Impact There’s a new rising star in the marketing department: the customer marketer. Long a...
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