Influitive Resources

eBooks

SiriusDecisions Research Brief: Introducing the Customer Advocacy Model

Customer advocacy is quickly becoming an essential component of any modern marketing strategy. As an increasing number of B2B buyers...

eBooks

The Customer-Powered Marketing Playbook

Reaching today’s B2B buyer is becoming increasingly difficult. With a wealth of content and digital resources at their disposal, buyers...

eBooks

9 Award-Winning Customer Advocacy Success Stories

 Our annual BAMMIES eBook has been read by 1,986+ savvy B2B marketers and business leaders. In this year’s edition, advocacy...

eBooks

The Customer-Powered Enterprise Playbook

In today’s crowded marketplace, it’s no longer good enough to just be customer-centric. In order to win the market, organizations...

eBooks

The SaaS Vendor’s Guide To Customer Engagement, Retention & Advocacy

Want to lead customers down the path to retention and advocacy? After onboarding, most SaaS customers have to find their...

eBooks

IDC Research: The Role of Marketing in Customer Advocacy

How To Achieve Customer Advocacy Program Success In 2017 Only 10% of B2B IT vendors had established customer advocacy programs...

eBooks

The Rise of the Customer Marketer

Fully engaged customers spend more and stay around longer. Ultimately, if you treat them right, they'll turn into advocates for...

eBooks

The 2017 Community Value and Metrics Report

The 2017 Community Value and Metrics Report Measuring and proving the value of online communities has never been easy. That’s...

eBooks

Benchmark Report: 2017 State of Customer Marketing

Improving Customer Satisfaction and Revenue Impact There’s a new rising star in the marketing department: the customer marketer. Long a...

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