The Customer-Powered Product Development Playbook

The Customer-Powered Product Development Playbook

Many companies rely on either time-consuming 1:1 outreach or email surveys to gather the customer feedback they need to build better products. But this only lets them connect with a handful of people at once, and surveys often get dismal response rates. So how can...
The Customer-Powered Marketing Playbook

The Customer-Powered Marketing Playbook

Reaching today’s B2B buyer is becoming increasingly difficult. With a wealth of content and digital resources at their disposal, buyers can become overwhelmed and confused when looking to make a purchase. Incorporating customers and advocates into your marketing...
9 Award-Winning Customer Advocacy Success Stories

9 Award-Winning Customer Advocacy Success Stories

 Our annual BAMMIES eBook has been read by 1,986+ savvy B2B marketers and business leaders. In this year’s edition, advocacy leaders from companies like ADP, Cisco, and Ceridian reveal how to harness the power of advocates to drive growth across every area of an...
The Customer-Powered Enterprise Playbook

The Customer-Powered Enterprise Playbook

In today’s crowded marketplace, it’s no longer good enough to just be customer-centric. In order to win the market, organizations need to leverage their customers not only to inform their business strategy, but also to fuel it. Leveraging customers to enhance all...