6 Essential Elements of a Budding Advocacy Program
Written By: Jeni Asaba May 20, 2022 A few weeks back, I chatted with Influitive’s Chief Marketing Officer, Dan Cote, about greenhouses — kind of. In my webinar titled “Building a Greenhouse: How Jamf Nurtures Advocates and Creates the Right Environment for Growth” we...
Customer Marketing Summit Recap: Building a Roadmap for a Thriving Program
According to LinkedIn, “customer marketing manager” was the third fastest growing job title in the United States in 2021. Not only that, but an Influitive study found that 98% of executives consider customer marketing to be either important or very important to their...
Why Growth Marketing Without Customer Marketing is a Bad Decision
This article originally appeared in the Demand Gen Report’s 2021 State of Growth Marketing Report. — Growth Hacking (aka Growth Marketing) was coined in 2010 by Sean Ellis and further popularized in Andrew Chen’s 2013 blog post: Growth Hacker is the New...
Advocacy and Wiley: Proving ROI, Driving Reviews, and Fostering Loyalty
For years, Wiley has set the gold standard for customer experience, and they have the award hardware to boot! Most recently, the Wiley team took home the award for Biggest Impact on Customer Experience at the 2020 BAMMIES. On April 29, we chatted with Nicole Dingley,...