Gamification Alone Can’t Modernize Customer Communities
Customers are hungry for meaningful interactions – both with your brand and with other customers – and community managers need to make the experience simple and painless. If a large portion of your customers are sitting on the sidelines, it’s because you don’t yet...
Virtual Prospecting: Meeting Buyer’s Evolving Expectations
While there’s no denying that prospecting has changed significantly over the last few months, many of the changes we’re seeing today have been brewing for some time. According to Forrester B2B research data, buyers expect to be treated as equal partners through a...
Recent Updates to the Influitive Platform
We’ve been hard at work building new things here at Influitive and we thought it would be good to do a quick review of what we’ve built and what’s been released recently. Let’s jump right in. Custom Profile Fields Personalization is critical for your customers to feel...
How Tiffany Beddow Optimizes the ON24 Customer Experience, From Acquisition to Advocacy
Cross-functional collaboration is critical to the success of an advocacy program. But getting there? “I won’t lie and say it’s easy,” says Tiffany Beddow, Director of Customer Marketing at ON24. Wrangling everyone within your company to help guide your customers’...