You know how they say it’s better to have loved and lost than never to have loved at all? Well, customer marketers don’t believe that. To gain your customers love and then lose their attention is too hard to accept. Katie Yeigh, customer marketing program senior...
Today’s business world is moving quickly—especially in terms of changing technology and customer needs. But how you appear to customers may not keep pace with how fast your business is evolving. Davin Wilfrid, Customer Marketing Manager for QuickBase, can relate....
With the martech universe expanding rapidly, many marketers are beginning to fear that an overwhelming amount of technology and automation is causing them to lose touch with their customers—at a time when engagement is more important than ever. In this video interview...
This summer, Influitive brought some of the brightest minds in customer engagement on the road to Atlanta and New York for our B2B Customer Engagement Leadership Series. Below, we’re sharing key highlights from a presentation by Michael Beahm, Customer Advocate...
The quality of your reviews can make or break your sales. No one knows this better than James Scott, President of Brightpearl Inc. Brightpearl, a cloud-based Enterprise Resource Planning software platform for retail management professionals, had received negative...
I’m in the corporate communications department at Apprenda, the enterprise leader in Platform as a Service (PaaS). Several months back, I overheard my boss, VP of Marketing Jesse Kliza, discussing a new tool that would be really useful for internal and external...
