Getting to Know Your Customers: 4 Inspiring Examples From Top Advocate Marketers

Getting to Know Your Customers: 4 Inspiring Examples From Top Advocate Marketers

If only reading your customers’ minds was as easy as peering into a crystal ball… Then you could get to know them on a personal level—a necessary part of laying the groundwork to engage them. The benefits of creating an engaged community are twofold: first, you’re...
The Foolproof 3-Step Strategy For Customer Retention and Loyalty

The Foolproof 3-Step Strategy For Customer Retention and Loyalty

The perils of leaving customer engagement and retention to chance After onboarding, SaaS customers usually have to navigate their own way to success—with maybe a few customer success manager (CSM) calls if they’re a large enough account to warrant having one, and a...
Your 3-Step Guide To Putting The New SiriusDecisions Customer Advocacy Framework Into Action

Your 3-Step Guide To Putting The New SiriusDecisions Customer Advocacy Framework Into Action

Last month, a stampede of over 3000 sales, marketing, and customer success pros took over the Mandalay Bay in Las Vegas for the SiriusDecisions Summit. They came ready to learn the latest insights from industry leaders about how their peers are driving business...
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