7 Ways Relationship Intelligence Can Boost Customer Advocacy & Sales
Meagen Eisenberg, CMO at MongoDB, can smell covert sales tactics almost instantly. Instead of sending her funny GIFs or email forwards, she believes good sales people can get her the resources she needs to make a purchase decision – whether it’s an introduction to...
The Top 7 Reasons Advocacy Programs Fail (And How To Fix Them!)
In the 1989 film Field Of Dreams, a disembodied voice talked Kevin Costner into building a baseball field with some of the worst marketing advice of all time: “If you build it, they will come.” Success in advocate marketing takes way more than just launching a...
How Uberflip Gets New Customers To Complete 80% Of Their Onboarding Activities Via A Fun, Interactive Experience
What’s the most effective way to ignite meaningful relationships with customers? “Content!” says Uberflip, creators of a cloud-based content experience platform that empowers B2B marketers to create personalized content experiences at scale. But content alone is not...
7 Tips For Making Your Customer Success Team More Powerful Than Ever, Using Advocacy
On Valentine’s Day this year, Nicole Dingley, Director of Customer Success at Wiley—a publishing and education technology company—gave each of her customers a gift card and asked them what it is that they love most about the company and product. Within 24 hours, she...